Conceptualisation to launch of the UK’s first eCommerce event equipment hire platform
easyEventhire is the low-cost, efficient, and customer-obsessed event hire for all. Belonging to the easy family of brands, their mission is to transform Europe's leading value brand into a global force making event hire easy and affordable. easyEventhire is the first European brand dedicated to event equipment hire that offers a truly seamless digital customer experience with operational delivery across the continent.
levels.digital conceptualised, designed and developed the easyEventhire platform with these brand values in mind. easyEventhire was launched at International Confex 2020 and was then developed further using the user behavioural insights obtained during the first months of operation.
WHAT WE DID
Website design and development
Integration with suppliers
Blog development, CMS setup and integration
On-site SEO, making easyEventhire the second result on Google for the term “event hire uk”
weeks from kickoff to MVP launch
page on Google
Upon receiving the concept brief from Rentuu Technologies, we worked with them to develop a robust product vision and a mission statement. Based on this vision, we created customer personas and conducted a series of customer interviews to better understand their use cases, pain points with the existing solutions and what aspects of this service will give them the most value.
Once the backlog of features has been fleshed out and prioritised, our design team created an early prototype that was used to kickstart the development and obtain early feedback from the key stakeholders. We then applied the agile methodology to develop the Minimum Viable Product and launch it in just 6 weeks after kickoff. Our technology team held weekly show-and-tells with the key stakeholders to demonstrate the progress and gather early feedback.
The easyEventhire website was showcased during the public launch at International Confex 2020 and received extremely favourable reactions from across the industry. Over the next three months, we continued gathering the user behavioural insights and iterating continuously on the product until it reached maturity.