Case Study
easyEventhire
Conceptualisation to launch of the UK’s first eCommerce event equipment hire platform
easyEventhire is the low-cost, efficient, and customer-obsessed event hire for all.
Belonging to the easy family of brands, their mission is to transform Europe's leading
value brand into a global force making event hire easy and affordable. easyEventhire is
the first European brand dedicated to event equipment hire that offers a truly seamless
digital customer experience with operational delivery across the continent.
levels.digital conceptualised, designed and developed the easyEventhire platform with
these brand values in mind. easyEventhire was launched at
International Confex 2020
and was then developed further using the user behavioural insights obtained during the first months of operation.
WHAT WE DID
Customer interviews
Product design
Website design and development
Integration with suppliers
Blog development, CMS setup and integration
On-site SEO, making easyEventhire the second result on Google for the term “event hire uk”
OUTCOMES
6
weeks from kickoff to MVP launch
1
page on Google
THE JOURNEY
Upon receiving the concept brief from Rentuu Technologies, we worked with them
to develop a robust product vision and a mission statement. Based on this vision,
we created customer personas and conducted a series of customer interviews to better
understand their use cases, pain points with the existing solutions and what aspects
of this service will give them the most value.
Once the backlog of features has been fleshed out and prioritised, our design team created
an early prototype that was used to kickstart the development and obtain early feedback
from the key stakeholders. We then applied the agile methodology to develop the Minimum
Viable Product and launch it in just 6 weeks after kickoff. Our technology team held weekly
show-and-tells with the key stakeholders to demonstrate the progress and gather early feedback.
The easyEventhire website was showcased during the public launch at
International Confex 2020
and received extremely favourable reactions from across the industry. Over the next three months, we
continued gathering the user behavioural insights and iterating continuously on the product until it reached maturity.
01
Concept
02
Customer interviews
03
Design
04
MVP
05
Maturity
TECHNOLOGIES USED
