How to Use Gamification to Market Your Hotel
posted by Daniil Tarakanov on 22.09.2020
We’re navigating a business world where consumers are more demanding than ever before. Achieving customer loyalty is a real challenge, in an increasingly competitive business world where consumers expectations are through the roof. Fortunately there are modern strategies which can...
A New Reality: How to Become a Contactless Hotel
posted by Daniil Tarakanov on 10.09.2020
The coronavirus outbreak has taken the world by storm. It has changed the way we live our lives, while shifting the direction of business operations across multiple industries. We've covered the basics of the contactless hotel experience in a previous...
The Contactless Hotel Experience: Pre and Post-Stay Communication
posted by Daniil Tarakanov on 08.09.2020
You’re probably sick of hearing about today’s ‘unprecedented’ circumstances relating to the coronavirus. However, its impact across various industries has encouraged companies to adopt new practices, particularly in the hospitality industry. Hotels have reopened their doors with a different approach,...
Thriving as a Media Company in a Cookie-Less World
posted by Daniil Tarakanov on 02.09.2020
Cookies are a powerful tracking tool, long perceived to offer mutual benefit to consumers and advertisers alike. However tracking cookies have gained a bad reputation in recent years, often viewed as a violation of user privacy. The Facebook data privacy...
Digital Transformation: The Vehicle for Internal Process Development and a Happier Workforce
posted by Daniil Tarakanov on 28.08.2020
Nothing brings joy to any human resource executive or team than experiencing a high retention rate in their organisation. Face it, no company will turn down an opportunity to enjoying a high employee retention rate. This is because employee retention...
Hotel Guest Journey Mapping in 7 Steps
posted by Daniil Tarakanov on 27.08.2020
Establishing a loyal customer base has everything to do with forming positive relationships with your clientele. As a hotelier you’ll have various opportunities to do just that, especially when you consider how many points of contact there are along your...